There was a time when I thought social media was only for fun and that there is absolutely NO POINT in trying to market your business there. I even said so on my blog and at one point I deactivated Facebook calling it too much of a distraction and annoyance.
Well boy oh boy have I changed my tune!
Yes I’m full-out social media marketing LOVER these days and it works. I’m rocking some good numbers on my followings, I’m posting all the time and most importantly I’m getting new leads and new customers regularly from social media.
So I thought today I’d share a few of my “tricks” to make your social media marketing more effective.
- Make it a Habit – I am not great with my business “systems” (working on it) but the one system I have down as an almost daily habit is: blog to email to social media. My blog is connected up to Aweber and automatically sends my full blog post via email. My blog is also set up to automatically post to Facebook, Twitter, Linked in and Google+ using this plugin. Then when published I also Like my own post (yes I do!) and pin it as well.
- Be Consistent – My word for 2017 is consistent! I post three times per day to my Facebook properties (page and groups) and also three times per day most days to Instagram.
- Plan – Yes I know I’ve told you how much of a non-planner I am but I also told you how much I am working on it. Right now I’m trying to get my December schedule done. What I like to do is post to-do items in the project management program Asana as a daily item. So for example Dec. 1 is a to-do item, so is Dec. 2, so is Dec. 3 etc. Then by each date I write the topic I want to write about. It changes throughout the month and sometimes I only email the topic but other times I blog, social media and email it out.
That’s it! It’s not a huge list but doing these three things keeps me moving my social media content out pretty regularly, or at the very least daily.
The good thing about social media, though, is that you aren’t limited to a certain number per week or per day before you’re going to lose people. Email for the most part you can do only once per day but social media you can do 3-6 or more times a day! Imagine getting your message out that many more times a day!
So I’m determined to take even more advantage of this clear perk of social media…
I’ve started by purchasing the Social Media Templates from DFY Templates. I quickly went through them the other day and I LOVE, love, love the social media calendar included. It gives a generic topic idea for each day… something that will be interesting to people and that I can cater to my market and my business. I am going to start putting that to use immediately!
Then there’s one more item to add to my tricks:
4. Shortcuts – I use whatever I can to make things faster and easier (but not less valuable). I’ll be regularly using the calendar, checklists and tools included in the social media templates I just bought (mentioned above), I’ll be loading a whole month worth of social media into my hootsuite account using bulk upload (and the instructions found in the template package) and I’ll have social media going out all month, growing my business, while I’m working on other things.
I’ll report back on what the growth I experience with my new method!
p.s. DFY Templates have a bunch more templates and they are made by two very experienced and successful marketers. Check out all the templates here and find what you need to make your own shortcuts. 😉
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