It Took Me YEARS to Learn This…
When I first got started in business I thought that all you needed to be successful was a great idea.
I also thought I had a great idea…
Selling Handmade Soaps and Bath Products, because people CARE about what they put on their bodies.
I actually may have been a bit ahead of my time because these days, at least on the Mom Groups I’m in on facebook, many moms are maniacal about making sure they’re only putting pure ingredients on their babies.
Anyway… I thought I just needed this awesome idea and to create it and I’d have a huge win.
See that pic above? That’s my dad and I wrapping soaps we made for what we thought was going to be a HUGE Home Show back in 2002 when I started my very first business. We spent $10,000 on the ingredients. Correction, THEY (my parents) spent $10k on the ingredients and supplies to create our initial stock of soaps and bath products.
So we spent all this time creating the product, stayed up all night wrapping it and went off to the home show. And… we bombed. Barely sold a couple of hundred dollars worth of soap. Well, we thought we bombed because we really thought we needed a lot of stock for that show. Looking back that was not bad at all, if we hadn’t invested so much before starting to build the business.
Obviously natural, handmade soap is not a bad business idea as there are some very successful business out there like that. What I didn’t know then that I do know now is that it’s so much more about the people, the relationships, the offers, the constant creation and innovation that makes a business grow and prosper.
If you’ve ever watched Shark Tank, you’ll see people who do this all the time but to an ever greater degree.
People spend tens or hundreds of thousands of dollars creating a product before they really get out there and understand their market.
I’m suggesting to people these days (a lot) that you HAVE TO build your audience before or as you are building your product. There is absolutely NO REASON to guess what people will buy if you have a forum to put stuff out to and see how they respond.
For example if I had built a small base of customers before I’d gone to that home show I could have gone to them with different types of soaps and scents to see what they’d buy first. I could have found out that one of the biggest benefits of my unscented soap was that it was AMAZING for sensitive skill and even helped people with eczema and psoriasis.
In the world of digital products that means you can build your website, your email list and your social media following and THEN put offers out to find out what they want.
It also means you can change your business to adapt to the needs of your market, instead of trying to push something on them they don’t want or need.
I’m so glad that I had the skills to update my website, add new products and eventually, change businesses altogether.
Without website skills I wouldn’t have:
- Created my first site that allowed me to sell soaps online, to anyone at anytime.
- Added Seagrass Slippers to my site, which became my biggest seller.
- Created new businesses and tried new things until I found “MY thing”.
- Worked with amazing clients who had highly profitable businesses, and learned from them.
- Created a lifestyle of complete freedom that I love and appreciate.
Knowing how to update and create websites is absolutely the solid foundation to all I do. I am actually just in the last year or so embracing social media after all these years online. I think it’s because I started with websites and email lists, and I know how strong they are as business tools. Social Media is like going to networking events but having a website is like having a HOME for your business, a storefront, an office, a connection center… you need this.
Knowing website skills allows you to be:
- Flexible enough to make changes fast, as you need them.
- Adaptable enough to try new things on the fly.
- Fast enough to get to market when there’s a need, not months and months later while you find someone to create it for you.
- Effective at outsourcing website jobs because you know exactly what to hire people to do.
I’ve been teaching people to set up their websites in WordPress since 2010 and I am 100% positive I can teach YOU to do it, too. If I’ve done my job and convinced you that NOW is truly the time to take control of your future, build your website and create your laptop lifestyle then see my course details here and get signed up here, we start shortly!
p.s. If you haven’t signed up for my free webinar next week it’s here.
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