Nine Content Ideas for Turning PowerPoint into Video
If you’ve ever considered doing video but thought you had to own some complex, confusing video editing software and take a $500 course just to learn how to use it, then you’ll be pleasantly surprised. Fabulous professional videos can be made with a tool you probably already own: Microsoft PowerPoint.
PowerPoint versions 2010, 2013 and 2016 have the ability to create a high quality YouTube ready videos that can be created in as little as one hour.
To learn how to do this my friend Michelle Schoen delivered a webinar called “Quick and Easy PowerPoint Videos” and you can sign up to get the recording here.
In the meantime, Michelle has nine great suggestions of content that you can be outlining to get a head start on your project…
#1: Educate: Tell people about your product or services. Give the details on features and benefits. Tell them everything they’ll receive once they make the purchase.
#2: Answer questions: What do you get asked most about your product or services? Most of us can think of a list of at least 5 to 10 questions we get asked often. Make short 2- to 3-minute videos clips where you state the question and then the answer. These are easy to make and extremely valuable to your prospects.
#3: Do a product review: Find a product or service that would be of interest to your niche and your audience and do a review on its benefits and features.
#4: Grow your list: If you have a business, you need a list of potential clients. Make a video to encourage your prospects to give you their name and email in exchange for something you will give them. You can give away an ebook, an article (tips, strategies and how-tos are always popular), a tutorial video, a free consultation, a type of assessment, etc. Figure out what your prospects would find most valuable and create a giveaway around that. (Here’s a hint: give away your best stuff. Don’t hold back.)
#5: Talk about your case studies and results: Make a video about the results you were able to achieve while working with a client or talk about a case study and show what you did for them and how you can do the same for the viewer. You can also show a case study of someone who did not follow your guidance or use the method you teach and failed. Another similar idea is to read testimonials from your most satisfied customers while weaving in key examples.
#6: Tell a story: People can relate to you when you tell a compelling story. Weave a lesson into your story as a takeaway. You can also tell about an event from your past that has shaped who you are or how you do business today.
#7 Debunk myths: Talk about the top three myths in your industry and give real examples to show why they are truly myths.
#8: Take your viewers behind the scenes: Take your viewers outside of your office and show yourself in your “natural surroundings.” If appropriate, introduce your family and show things that are meaningful to you. Tie in some of your business secrets—how you organize your business, what type of setup you use to get things done, etc. Pull back the curtains and give tips on how you do business.
#9: Ask questions and answer them: Ask your viewers some key questions that will spark conversation about their wants and needs as they relate to your niche. Personally answer the question yourself and then ask your viewers to leave their answers below in the comments section. This will start discussion.[feature_box style=”14″ only_advanced=”There%20are%20no%20title%20options%20for%20the%20choosen%20style” alignment=”center”]
Note From Angela:
Thanks so much to Michelle for sharing these tips and for the whole PowerPoint to Video webinar. Even though I’ve promoted Michelle’s training before AND I’m doing this webinar I didn’t realize you can actually turn a PowerPoint presentation into a video (I thought you needed Camtasia) but you can and I can’t wait to try it out! Seriously if you have PowerPoint then you already have what you need to be creating some amazing marketing for your business.
Grab the recording before it’s gone by signing up here.[/feature_box]
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