Why I’m rebranding after all these years…
Well I thought I’d just do a chat style message with you today… one where I’ll share with you what’s on the go at Marketer’s Mojo, and why.
I’m getting ready to shut down my shopping cart and move the blog. I’m rebranding!
Actually I’m clarifying my brand and boiling it down to what is already making the most sense.
From now on I’ll be going by the username “Laptop Lifestyle Blogger”, because that’s what truly represents ME and the business I’ve created. It represents my market and the people I want to reach. It represents the lifestyle I’ve created and will continue to create as I experience my own business growth and changes.
I started the Laptop Lifestyle Business Club almost a year ago now and it’s going GREAT… it is so much more “me” in terms of what I live for and stand for.
A brand should do a few key things:
- It should represent the company and what they stand for.
- It should be easily understood.
- It should be remembered and passed on, because people get passionate about it!
Marketer’s Mojo really didn’t do much of either of those things for me or other people. I mean the IDEA was to help you get “mojo” for your marketing, to get excited about sharing your products and services with other people.
But my target market doesn’t consider themselves “marketers”. They are business owners. They are passionate about their product or service, helping people and creating an awesome lifestyle, not about marketing.
Of course a good brand message isn’t the BE ALL and END ALL of your business success. As I said I’ve been running Marketer’s Mojo since 2008 and doing coaching programs since 2010 and doing quite well. It has literally taken me THAT LONG to find a brand message I truly love and the represents me extremely well.
I’m aiming to “relaunch” my new brand by May 25th, just 20 days from now. That is the exact date I quit my job to work from home as a Virtual Assistant nine years ago. I’m so proud of what I’ve created and am excited to hit my 10 year milestone next year!
Behind the scenes I’ll be really reworking my product line to support the new brand. Everything needs to lead to people joining us at the Laptop Lifestyle Business Club because that is my main offering and it’s just the place to be if you want solid help to grow your business, through hands-on coaching programs, live weekly club meetings, an active and fun facebook group with daily accountability and a monthly topic focus to help you boost your business forward.
I’ll keep you updated on how the rebrand is going. Be sure to come follow on the Facebook Page too to get up to date!
Would love your thoughts on the rebrand 🙂 Talk soon.
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