WP Theme Choice: iThemes Builder to OptimizePress

Well big changes have been happening here at Marketer’s Mojo (now Laptop Lifestyle Blogger).

One of the biggest being a complete redesign with a new theme, OptimizePress .

Years ago I used OptimizePress on my salespage websites for my coaching programs. You see back then I had a separate WordPress install for EACH of my coaching programs, which in itself was a special kind of complicated. On those sites I had installed OptimizePress. I really like it. It was version 1.0. After a few years it became outdated and the OptimizePress people came up with version 2.0. At the time I would have liked to try it but they didn’t give existing customers a free update so I opted to just leave it. Plus, I wanted to consolidate all those WordPress installs into ONE website to make things much less complicated.

Fast forward a few years and here I am using iThemes Builder on my main Marketer’s Mojo site.

One of the biggest reasons I fell in love with Builder is the flexibility of the theme. It can do almost anything you want it to and once you understand how the theme works it’s pretty easy to customize. However lately that same benefit has felt more like a drawback. You see sometimes it’s awesome to create a look from the ground up and other times it’s just too time consuming.

These days I’ve been looking for something that really looks sharp. That feels really relevant and new.

I’ve been spying on the kind of pages my friends who have LeadPages create and I was looking for something that looked as good. I can’t create that kind of look in iThemes, at least not quickly or easily.

In my thinking and pondering what I wanted to do to create a better look on my site I came across at post at the Solo Smarts member forum that was comparing a couple of themes. One of them was OptimizePress. Well I decided to have a look again and see what they had to offer.

Boy was I impressed at the selection of templates the site has to create great looking salespages, membership pages, opt-in pages and more. I was pretty-much convinced right off the bat!

So it took me very little time to decide to make the switch to OP. I read and responded to that forum post on August 10th, I bought OptimizePress on August XX and I’m launching the new version of my site after I publish this post on August 20th! Boom. Ten days, new site. I love taking action when things fall into place. I will not let something I want to get done sit for a minute longer than it has to and this new site launch is a prime example of that.

Here’s a screenshot of the home page now:


And here’s a nifty layout I was able to create SO quickly using the ‘elements’ function in OptimizePress:

Personally I had a bunch of grand ideas of what I should do with it before I officially ‘launch’ it but then it occured to me that it’s best to launch the bare minimum and then promote it and share it with YOU so you can see it as it grows.

I’m so very happy with this new theme choice. I’ll be doing an official review on the theme in the next little while but in the meantime here’s a summary of the functions and features I really love about OptimizePress:

  • Completely flexible pages. Never since I hand-coded my sites in HTML have I felt this sort of freedom on individual pages of my website. I have complete control over the number of columns and the customization on a page by page level.
  • Very nice mobile version. Another reason I was no longer happy with my previous theme was that the mobile version was not what I wanted it to be. I had decided to move my sidebar to the left (instead of the right) and in doing so it ended up BEFORE the main content of the site which meant people would probably not even get to my pages and blog posts before they left.
  • High quality templates. I’m loving the templates for opt-in pages and salespages.

Here’s a couple more pages I’ve created, click on either to see the live page…

A sign up page made from a blank template and the ‘button’ element:


A salespage made from a simple salespage template (love that it had hints to GUIDE you through the sales page creation process):


Just to make sure I’m fairly explaining the reality of this theme the benefits can also potentially be a drawback. What I mean is this theme is highly integrated into your site. That means if you use OptimizePress and then want to move AWAY from OptimizePress it’s going to be a lot of work. I realized this when I had my salespage websites in OP and then needed to switch them away. It requires you to basically redo many of the custom pages into a new theme because the custom functions do not transfer over. That’s a bummer but it’s a risk I’m taking in order to create an awesome looking site in the immediate future.

I know I’ve only just scratched the surface of OptimizePress but I wanted to write this post because I knew they’d be questions since I’ve been a huge promoter of Builder for a very long time. I think Builder is still a great option for those who are more interested in building their own creations and completely customizing or working with clients.

If you’re looking for a site more for online marketing with pre-created templates and tons of flexibility then OptimizePress is my new favorite for that purpose!


30 Days of Focus


Daily Tips to keep you from the all-too-common distractions that STOP YOU from doing your best work.

Sign up now and see you in the challenge group!

Powered by ConvertKit
Angela Wills

About Angela: I have dedicated myself and my business to help busy women entrepreneurs (like me!) use active and passive income to create total business and lifestyle freedom. Get my daily laptop lifestyle teachings here.

Click Here to Leave a Comment Below

Leave a Reply:

CommentLuv badge